> For the complete documentation index, see [llms.txt](https://serious-people.gitbook.io/serious-amm/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://serious-people.gitbook.io/serious-amm/product-overview/functional-specifications/constant-business-formula.md).

# Constant Business Formula

Not to Be Mistaken with the Constant Product Formula

## **How Our Algorithm Matches Builders and Service Providers**

### **Service Provider Matching Criteria**

1. **Expertise & Preferences**:
   * Service Providers are matched with Builders based on their areas of expertise and stated work preferences.
   * The system avoids matching Service Providers with requests outside their areas of expertise.
2. **Experience & Reviews**:
   * The number of Builders a Service Provider has successfully worked with is factored into their ranking.
   * Reviews from past collaborations are analyzed and factored into the ranking system.
3. **Appetite:**
   1. Service Providers clarify their appetite for the types of Builders they are looking to work with. The system takes that into account to bring you the best leads.

### **Builder Matching Criteria**

1. **Profile Completeness**:
   * Builders with fully completed profiles receive priority (including filling out key sections with valuable, thoughtful information instead of placeholders).
2. **Past Activity**:
   * Builders that have been more active on the platform and engaged in previous deals are ranked higher.
3. **Reputation & Reviews**:
   * Builders with positive feedback from Service Providers get ranked higher, indicating they are reliable partners.
4. **Timely Payments:**
   * Builders that pay Service Providers on time and uphold their end of the deal are prioritized.

## **How We Prioritize Deal Flow**

**Early-Stage Priority**

* In the early stages of the AMM, since reviews and ratings will be limited, deal flow will be prioritized based on Builder preferences.
* Builders will be connected with Service Providers that best match their stated needs and Builder type.

**Data-Driven Priority**

* As more reviews and data are collected, deal flow will shift to prioritize service providers who consistently perform well.
* Builders with strong reputations and properly completed profiles will also receive priority placement in the deal flow queue.
* Poor performers will see a reduction in deal flow exposure and bad actors will be removed from the ecosystem.

**Performance-Based Allocation**

* Deal flow allocation may increase or decrease for Service Providers based on their responsiveness and adherence to platform standards.